Why Google is Your Funeral Home’s Secret Weapon
If your business isn’t near the top of Google when families search “funeral home near me,” it’s time to come up with a plan.
Google is the primary way families find your business. Statistics show Google has a massive 92%+ market share compared to other search engines. The next-highest search engine is Bing, coming in at just 3% usage.
That said, investing your marketing dollars into Google Ads is a really smart move.
Here are 5 reasons why Google Ads should be part of your funeral home’s marketing.
1. Google Ads reach people who need your services
When someone is in need of a funeral home, they often turn to the internet to search for a local option. When they do, you want to show up at the top of the search results.
With traditional marketing, you always have to reach OUT to families. But with Google Ads, your customers are reaching out to YOUR FUNERAL HOME! You just have to make sure your funeral home is there for families to see.
2. Google Ads find people who are searching specific terms
Next, you want your business to be at the top of the list when families search for specific terms like “funeral home near me” or “plan funeral in advance.”
With Google Ads, you can set search terms you want to show up for, and your name will be at or near the top of the page for those search terms.
This is especially helpful if you have several competitors in your area, as families will see your funeral home’s name the same as your competition’s name.
3. Google Ads let you see exactly how your budget is being spent
Google Ads is one of the most transparent digital marketing platforms out there when it comes to results. That’s why we recommend Google Ads so highly to funeral homes that are just getting started with digital marketing.
With Google Ads, you can see exactly how your marketing dollars are going and tie it directly to results, such as clicks, phone calls, or even form submissions on your website.
4. Google Ads help you beat the SEO system
In order for your website to beat out the competition with organic results on Google, you have to do 2 things:
1. Understand Google’s algorithm (which changes all the time)
2. Optimize your website to get the results you want (called SEO, which requires a lot of time and money)
However, despite all the effort and expense, your website will still fall below sponsored ads on Google. So, if your competitors are using Google Ads, you won’t be able to beat them for the top spot, even with perfect SEO.
And they can even show up BEFORE your funeral home!
So, why not beat your competitors to the punch (and to the top of Google) and beat the SEO game at the same time?
5. Google Ads charge only for the results you get
Google Ads is a pay-per-click system, meaning you only pay when your ad is getting results. Plus, you can cap your budget, so you don’t spend more than you want to per month.
That way, you can ensure that you are getting the most bang for your buck, especially if you’re new to digital marketing.
So, why would any funeral home NOT use Google Ads?
We get it. Some of our clients have told us that they tried Google ads before, but they felt overcharged and saw subpar results. You may be in the same boat, and it can be frustrating to spend a lot and not get the results you want.
That is why our team follows a process with each client that really demonstrates how powerful Google Ads can be for a funeral business.
Here’s how it works:
1. Choose your Google Ads budget
We can work with any budget and even provide recommendations based on your area’s cost per click. And at the end of the day, we won’t push you to spend a penny more than you’re comfortable with.
2. Get monthly reports that make sense
Our team will answer all your questions and make monthly reports easy to understand. We don’t inflate the numbers or make it seem like the results are better than they are. We want to get you real results, and we work hard to do that for you!
3. Tweak, test, repeat
We always work with our clients to fine-tune their Google Ads so they get the most out of their budget. We’ll tweak, adjust, test, and discover new solutions to help you get results. Because we’re only successful when you’re successful.
4. Integrate Google Ads with your entire digital marketing strategy
Finally, our team will work with you to use your Google Ads strategy with your website, landing pages, Facebook ads, YouTube ads, Google display ads on partner websites, and so much more!
Interested in learning more about the benefits of a complete digital marketing strategy?
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