6 Reasons Funeral Homes Need Content Marketing

By Tyler Ward, Digital Sales Manager

Funeral home marketing can be a confusing topic. From social media to websites to Google and more, there’s a lot to consider. And as a selfless funeral professional, you likely want to focus your attention on families’ well-being, not spend time promoting your business.

But what if there was a way to increase your funeral home’s awareness within your community and still help families?

To grow your business, you need to be top of mind with families so they’ll know to turn to you in their time of need. But before that can happen, you need to educate them about your offerings.

A content marketing strategy can help you build trust with families, grow your brand awareness, and generate more leads.

But first, what exactly is content marketing?

Content marketing defined

Before we get to why funeral homes needs content marketing, let’s answer one common question – what is content marketing for funeral homes?

As discussed in this blog, content marketing is a specific approach to digital marketing that focuses on creating and sharing valuable content to attract and retain customers. A successful content marketing strategy builds trust and credibility with families so that you can grow your market share.

But why else should you take this approach?

Here are 6 reasons you need a content marketing strategy for your funeral home.

#1. Educate families and answer their questions

When it comes to funeral-related topics, there is a lot of information that could unintentionally leave families confused. However, if your content marketing strategy focuses on educating families, you can provide families with the answers they need.

Share content that addresses common funeral questions and concerns so you can provide families with valuable information to guide them in making informed decisions. Your valuable knowledge can help families make the best decision for themselves and their loved ones.

>>>Click here to explore educational funeral articles that can answer families’ questions!

#2. Build trust with your community

Sharing educational resources online can help your funeral home build trust with families and deepen its reputation of excellence. And using a content marketing strategy is a great way to get started.

Use educational blogs, articles, videos, and social media posts to answer families’ questions so they’ll begin to trust you for reliable information. Over time, these families will feel confident using your funeral home for their needs.

#3. Establish yourself as an expert

Imagine there’s a death in a family that’s new to your community. This family doesn’t know how to plan a funeral and isn’t familiar with any funeral homes in town. The family visits websites of funeral homes around them, but none of the websites provide answers to their questions.

Then, they come to your website, which includes numerous resources on various funeral topics. The family quickly finds answers to their questions and views you as a trusted expert.

Content marketing can show families you’re the funeral expert they can turn to for answers. And when you’re the go-to expert for families, it helps you stand out from the rest of your competition.

#4. Stay top of mind with families

One of the main goals of any funeral home marketing plan is keeping your business top of mind with families so that you are their first choice when a need arises. Content marketing can help funeral homes reach a wider audience and attract new families by sharing valuable content with families on social media.

The more you post educational content on Facebook, Instagram, and other social media platforms. That way, you can grow your brand awareness and be fresh in families’ minds.

#5. Improve your SEO ranking

If a family in your community searches “funeral home near me” online, you want your business to be near the top of the results list. To do that, you need a strong SEO ranking.

Search Engine Optimization (SEO) focuses on improving your website’s visibility on Google, Bing, Yahoo, and other search engines to get more families to visit you.

Content marketing can increase your SEO ranking by sharing content with specific funeral-related keywords and phrases. Share content that includes funeral topics families are interested in. You’ll find that search engines will see your content as helpful to families and rank it high on their results list.

#6. Generate preneed leads

After you’ve educated and built trust with families through content marketing, you should have a solid foundation ready to generate leads for your preneed program.

All you’ll need is content with strong calls-to-action, which will make it easy for families to know their next steps. Attract qualified leads and turn them into happily served families through compelling and informative content that speaks to their needs and emotions.

Because when your content marketing educates and builds trust, more families will want to explore their preneed and at-need options with you.

Educate families. Build awareness. Increase leads. All with content marketing.

Content marketing is a valuable strategy used by many businesses – and it can work for your funeral home, too. See how your funeral home can stay top of mind with families, grow your market share, and become a go-to funeral expert for families through content marketing.

We’ll help you get started.

At Funeral Directors Life, our digital marketing packages focus on using content that will inform families, keep your funeral home active online, increase your leads, and more. We’ll help you increase your value to families with blogs they can read and eBooks and checklists they can download from your website or social media.

Plus, our Audio/Visual team can create custom videos of your funeral home and staff to showcase the uniqueness of your business.

Best of all, you don’t need to do a thing. You focus on families and reap the benefits of an enhanced reputation in your community.

Fill out the form below or click here to discover the benefits of marketing with a unique content strategy.