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Executive's Corner

Five Sales Lessons from the Game of Baseball

Paul LovelaceVice President, Corporate Development

You can learn a lot about sales just by looking around and being observant to activities in life. For example, I am a huge baseball fan and I coach little league. I spend a lot of time thinking about baseball strategy and how to play baseball better and how to have a better baseball team. I also spend a lot of time thinking about sales and how we can do a better job of helping families who are interested in preplanning. It stands to reason that if it worked well for Hershey Co. to combine chocolate and peanut butter in order to create a "Reese's Peanut Butter Cup," it might work to combine two of my favorite pastimes as well. So, here are my five sales lessons from the game of baseball.

The Benchmark

Helpers of People

Charitable Contibutions Matched by FDLICFriday, December 4, 2009
FDLIC Volunteers Deliver Meals on WheelsTuesday, September 29, 2009
FDLIC Showers Pregnancy Resources of Abilene With Gifts!Wednesday, August 5, 2009
FDLIC Employees Join the Fight Against CancerTuesday, June 23, 2009
Fourth Annual AYSA Sports Expo a SuccessThursday, June 18, 2009

Press Releases

Zack Shahan Named Employee of the YearMonday, February 1, 2010
Shaun Gaffney Named Sales Manager of the YearMonday, February 1, 2010
Shaun Gaffney Promoted to RSVPMonday, January 18, 2010
Kevin Gaffney Promoted to RSVPMonday, January 18, 2010
FDLIC Names Gary Johnson Director of Sales DevelopmentThursday, December 3, 2009
Kevin New Named Director of Sales Development Monday, September 28, 2009
FDLIC Names Gregg Havlak Director of FinanceWednesday, July 15, 2009
FDLIC Names Judy Laufenberg Market Center ManagerMonday, July 13, 2009
FDLIC Names Tony Franklin Director of Sales DevelopmentMonday, July 13, 2009
FDLIC Names Kevin Combest Market Center ManagerMonday, June 22, 2009

Industry News

Minnesota Funeral Home Donates to Good Cause
Wednesday, December 30, 2009

Johnson-Hagglund Funeral Home, a client of FDLIC's in Litchfield, Minnesota, has recently donated funds toward a chapel for Meeker Memorial Hospital serving the Litchfield area. "We recognize the spiritual aspect in the ministry of healing the whole person, body, mind, and soul," said Mr. Mike Boyle, Executive Director of the Meeker Memorial Hospital Foundation. "That is why we felt the need to include a chapel in our renovation project. Ann Konietzko, who was the president of the Litchfield Area Ministerial Association (LAMA) at the time, helped us with fundraising and put us into contact with Johnson-Hagglund Funeral Home."
"When we learned through Ann (Family Services Coordinator) that the hospital was raising funds for a chapel, we knew we wanted to be involved," said Ray Bartlett, funeral director and manager at Johnson-Hagglund Funeral Home. "And then Shirley Klitzke (Pre-Arrangement Specialist) brought to our attention that FDLIC provided matching funds for charitable donations through your Helpers of People program. All the pieces were just falling into place."
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