FDTV Episode 7: The Empathy Paradox – Part 2
In this episode of FDTV, Todd Carlson, EVP of Sales and Chief Sales Officer with Funeral Directors Life, continues to unpack one of the biggest ironies in the funeral profession: the empathy paradox.
Funeral directors are some of the most empathetic people in the world, but at the same time, they are facing a challenge with connecting to and understanding the new funeral consumer. In this video, Todd discusses the three levels of service that a funeral director can provide to families and how we in the funeral profession can use our empathy and experience to serve our families at the highest level of service.
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