FDTV Episode 6: The Empathy Paradox – Part 1

In this episode of FDTV, Todd Carlson, EVP of Sales and Chief Sales Officer with Funeral Directors Life, shares one of the biggest ironies in the funeral profession: the empathy paradox.

Funeral directors are some of the most empathetic people in the world, but at the same time, they are facing a challenge with connecting to and understanding the new funeral consumer. In this video, Todd discusses how we in the funeral profession can use our greatest strength – empathy – to face our biggest challenge – serving the new funeral consumer.

Thanks for watching, and be sure to check out the other videos in this series! If you have questions or comments, please email fdtv@funeraldirectorslife.com or connect with us on social media.