Statistics show that close to 70% (or 227 million Americans) are shopping online…and that was before the pandemic! With more tech-savvy Baby Boomers and Gen Xers entering your preneed target market, it’s time to address your funeral home’s online shopping experience. If you want to connect with these families before they turn to a cremation society or other online provider, you need an eCommerce tool that allows them to plan ahead and make advance arrangements from the comfort of home.

In this episode of FDTV, Todd Carlson, industry veteran and Executive Vice President and Chief Sales Officer at Funeral Directors Life, discusses what to look for in an eCommerce solution that will allow families to plan ahead with your funeral home online.

And if you’re ready to start helping your families plan ahead online, click here to learn more about our new online planning and funding tool, Arrangement Guide™, and request a free demo.

Thanks for watching, and be sure to check out the other videos in this series! If you have questions or comments, please email [email protected] or connect with us on social media.