Wolfelt Experience

Change the Conversation with the Families You Serve

When it comes to choosing funeral service options, many families confuse EFFICIENCY with EFFECTIVENESS.

As a result, they are missing out on the value of a healing and meaningful funeral service.

Education is the key.

It falls to us in the funeral profession to educate families on the WHY of the funeral. So, how do you communicate the value of a funeral to the families you serve?

The answer: you have to educate yourself first!

You and your staff deserve the best experience in our profession so that you have the tools, resources, and language to communicate that value in a way that families understand.

Want to start helping families understand the value of a ceremony?

All you need is the right language, tools, and training. Get started today by scheduling an appointment with DJ Jons, Senior Director of Funeral Service Education & Development, to discuss a custom training package for your funeral home and upcoming trainings.

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Endorsed by Dr. Alan Wolfelt

“The team at Funeral Directors Life have done an excellent job of teaching ‘The WHY of Funerals’ material, now called ‘The Wolfelt Experience.’ I have heard nothing but rave reviews from participants, and I’m excited to see how the program inspires more and more meaningful funeral experiences, which will in turn foster healthy grief and mourning, and make the world a better place.”

Dr. Alan Wolfelt
Founder and Director of the Center for Loss and Life Transition, Fort Collins, CO

Curriculum valued by funeral professionals

The Wolfelt Experience™ offers insights into why we have had funerals since the beginning of time, how the elements of the funeral work together to meet the unique needs of mourners, and the importance of a final resting place.

This unique training will help you:

  • Share the value of a ceremony
  • Facilitate a healthy grief process for families
  • Collaborate with families to create memorable and meaningful experiences
  • Differentiate your service to families in a crowded marketplace

More than Celebrant Training

You’ve likely heard of Celebrant training or even gone through the training yourself. The Wolfelt Experience training program offers a complementary perspective but goes deeper into the WHY behind a personalized and meaningful funeral. In addition, the Virtual Wolfelt Experience event includes funeral director continuing education (CE) credits (in applicable states).

Ready to See a Transformation in the Families You Serve?

Funeral professionals who have gone through the training start to see an amazing transformation in the families they serve. They see direct cremation families making informed decisions after being educated and fully embracing a meaningful ceremony. They see lives changed, complicated grief avoided, and the impact of legacy on their community. They find a renewed sense of fulfillment in the work they do. Here’s what workshop attendees are saying:

One funeral home owner’s experience

Want to learn more about the benefits of the Virtual Wolfelt Experience workshop? Read this Q&A with a funeral home owner who sent his entire staff through the training.

Frequently Asked Questions

Why participate in our Virtual Wolfelt Experience?

Today, it is harder than ever to be a funeral director. Families are more removed from loss, and often, they don’t have a personal experience to draw from when planning a funeral ceremony. As a result, they can tend to confuse CONVENIENCE with EFFECTIVENESS. That is why we in the funeral profession need education, language, and tools to help families understand the value of a healing and meaningful funeral. That is exactly what the Virtual Wolfelt Experience workshop provides.

How does the Virtual Wolfelt Experience work?

Participants attend a 4.5-hour training experience. This is a highly interactive event, so we keep our groups small (a maximum of 10 participants, minimum of 5) to encourage engagement and to make certain we achieve your objectives.

What is the fee to participate?

The fee for the Virtual Wolfelt Experience is $995. However, a discounted rate is available for Funeral Directors Life funeral home partners. To receive accurate pricing for your group, meet with DJ Jons.

As a virtual event, what are the audio/visual requirements for me to participate?

Computer with audio (speakers) and video (camera) capabilities and a reliable strong internet connection.

Participants receive a Zoom meeting invitation for our Virtual Wolfelt Experience.

We keep your virtual event interactive using the Chat feature in Zoom and the Video feature so we can see each other's bright smiling faces.

Do I have any pre-work to complete?

  • Each participant will be assigned a course for pre-work that takes approximately 1.5 hours to complete.
  • BONUS: Included with your registration fee is a one-year subscription to Funeral Directors Life’s online university with access to a wide variety of courses applicable to the funeral profession as well as to business topics and life skills.

Will I receive access to materials to use during my Virtual Wolfelt Experience?

You will receive a link to your Virtual Wolfelt Experience eManual, which is packed full of relevant information for our virtual time together and so much more for you to reference as you serve families.

How about support materials for after I complete my Virtual Wolfelt Experience?

You will absolutely receive support materials. Take a look at all that’s included!

  • First, you will receive an initial supply of these materials and you can order additional quantities, free of charge, as long as you utilize The Wolfelt Experience Program:
  • “What Makes a Meaningful Funeral?” brochure: This brochure is designed and written to be a takeaway for families to learn about why we have funeral and how we have a meaningful funeral all within an inviting format
  • “What Makes a Meaningful Funeral?” booklet: The booklet is intended to be a guided experience in a preneed or at-need environment with a family to take deeper dive into the why and how of a meaningful funeral but also in the planning of a preneed or at-need funeral
  • “Why Choose A Final Resting Place?” brochure: Focusing on our cremation families, this brochure helps families understand the many benefits of choosing a final resting place for their loved one
  • Second, you will be enrolled in our Wolfelt Experience email series that will reinforce the information you have learned. The email series is called a “Whisper Course.” Each Wolfelt Experience Whisper Course email will include a simple suggestion or nugget of information (a “whisper”) regarding the WHY and How of a meaningful funeral and the importance of a final resting place to educate, inform, or pose a challenge to further enhance the level of service you provide to your families. Emails are delivered on a regular basis to keep the information fresh for you and your team.
  • BONUS: You will also receive access to Dr. Wolfelt’s articles that speak to the needs of families and funeral professionals, in a digital format for ease of sharing and printing.

Will I receive any CE credits after completing this training?

With the Virtual Wolfelt Experience training, 4 hours of funeral director CE credits are provided in applicable states.

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