By Lauren Schwenker, Digital Sales Manager

Do you know how much time the average person spends watching videos online per day?

Almost an hour!

That may not sound like much. But since more people these days are watching short-form videos (2 minutes or less), that means they’re seeing dozens of videos per day.

It’s fair to say that any business – including your funeral home – needs video to connect with families online. According to Wyzowl, 88% of video marketers say video has helped them increase user understanding of their product or service.

Video is crucial, but you may not have the time or energy to create them for your funeral home. Because after a long day of meeting with families, filling out paperwork, making phone calls, and all your other responsibilities, the last thing you need is to spend your free time thinking about video marketing.

However, videos are too important to your business to overlook. That’s why we want to save you time and help you get started!

Here are 3 video ideas that can help your funeral home. Use these ideas to connect, educate, and build trust with families in your community.

1. Staff and facility videos

Families may not know what to expect when visiting a funeral home, and they might feel uncomfortable or anxious.

Creating videos that show your facilities and staff are inviting, uplifting, and focused on making families feel comfortable can quickly dispel any worries about the planning process.

Show families the warm and caring side of you and your staff in your funeral home. By making videos highlighting your facilities, families will know what to expect when they walk through your doors. You can also share how much you care to help families feel at peace when they eventually meet with you.

2. Informative and educational videos

If someone has never experienced losing a loved one, their knowledge of death, grief, and funerals may be limited. They can search Google for answers, but not all information they find will be accurate or give them peace of mind.

You can use videos to show families that you are a trusted source for funeral and grief information.

Use videos to teach families about funeral-related topics like preplanning, personalization options, healthy grieving, and more. These videos will give families clear answers and show them that your funeral home is a reliable and trustworthy partner to turn to for answers.

Best of all, most online users prefer watching videos to learn about new information! A study found that users retain 95% of a message when watching a video compared to just 10% when reading text (Insivia).

Set yourself up as the go-to funeral expert in your community by making it easy for families to find answers to their questions with videos.

3. Testimonial videos

Before a family enters your funeral home for the first time, they’ll probably research your business online. They may look at your Google reviews or check out your Facebook page, but they’ll more than likely visit your website. If they visit your website, you need a way for families to know what kind of care they can expect from you.

Testimonial videos from happily served families are the perfect tool for such a job.

Testimonial videos can give new families a real-life example of your excellent service. They can hear from other families about how you educate, comfort, support, and go above and beyond for grieving families.

Ultimately, a family will be more accepting and trusting of positive reviews of your funeral home than anything you could ever tell them yourself.

Looking for proof that they work? In 2023, testimonials were the most popular type of video created by video marketers, proving that no matter what business, potential customers value the experiences of others.

Show new families your commitment to excellent service is genuine by allowing happily served families to speak for you.

Use videos to connect with families

A healthy combination of these videos will help you connect, educate, and build trust with new and served families in your community. Your funeral home will show families who you are, what you can offer them, and how you can care for them in their time of need.

Now that you know what types of videos to create, it’s time to write a script, gather video equipment, film, edit, and post to your online platforms.

We’ve got you covered.

Two of our digital marketing packages include a strong video element, which focuses on keeping you in front of families. We’ll spend the time to create videos that effectively market your funeral home and increase brand awareness; you use your time to ensure your service is as good as your testimonial videos say.

Fill out the form to learn more about a video marketing strategy today!