The 7 Types of Funeral Consumers and How to Serve Them
The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them.
Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. He discusses:
• How families have changed in the last decade
• Important information about the 7 types of consumers
• How you can discover which segments live in your community
• And more!
Get more insights about consumers in this free report that you can use to help you make better, more informed decisions about your funeral business.