You’ve likely heard about how beneficial reviews can be for your funeral home, from word-of-mouth referrals to Google reviews.

But have you ever considered how much more impactful families’ reviews could be when shared through video?

In the funeral profession, where trust, care, and compassion are important, video testimonials are one of the most effective ways to reach the families in your community.

Here are 3 reasons to use these testimonials in your marketing strategy.

1. Connect with families in your community

Have you ever wondered if there was a better way to reach new families?

According to a recent survey by BrightLocal, over 75% of US consumers gravitate towards video content when researching local businesses.

So, what better way to introduce them to your funeral home than with video testimonials?

One of our customers, Matt Bailey with Bailey Family Funeral Homes, shares how videos help his funeral home connect with families:

“Videos are a great way to tell stories and can convey emotion in a way that words on a screen can’t, particularly with testimonials. With video, you can see someone’s eyes, you can get a sense of who they are, what they’re passionate about, and what they truly believe in. I believe that video has a greater impact on the viewer.”

>>>Click here to read the full interview!

Video testimonials make a powerful impact because they convey emotions in a way that written reviews simply can’t. Real stories from local families help your audience connect emotionally to your business.

By utilizing video testimonials in your marketing strategy, your funeral home can foster meaningful connections with the families in your community.

2. Build trust and credibility

Establishing trust and credibility within your community is important. But it can be difficult, especially with families who may not be familiar with your funeral home.

Social influence, also known as social proof, suggests that people often look to others for guidance and are more inclined to repeat the actions of others. Therefore, sharing the stories of families you’ve served can help you build trust with families you have yet to serve.

Video testimonials provide an excellent platform to highlight your families’ stories and leverage the power of social influence, all while fostering a more profound sense of trust and credibility in your community.

3. Showcase the value of your service

Your priority is to provide meaningful, personalized services for every family you serve. However, many families in your community may not fully understand what you offer.

Video testimonials can help you bridge that gap!

Since these testimonials offer firsthand experiences, they help families see the benefits of your service in a genuine and relatable way. Because when families hear about the value of your service from other families, they begin to picture themselves in those same moments – imagining how your care can bring them comfort, healing, and peace of mind.

Bonus: Serve more families

Finding new families to serve is key to operating a successful funeral home, but it can often be challenging.

Video testimonials are a great way to encourage families to take action, whether it’s a call, a visit, or learning about preplanning. Wyzowl says, “87% of consumers have bought a product or service after watching a video.”

By sharing video testimonials, you can grow your business and serve more families in their time of need. Plus, if your funeral home has a lot of competition, these testimonials can even help you stand out!

>>>Looking for more video ideas? Check out this guide!

Improve your marketing with video testimonials

Video testimonials are proof of the care and compassion you provide to families in their most difficult moments. By sharing video testimonials, you can build lasting connections, trust, and your business.

But many funeral homes say they don’t have time to create videos worthy of posting. Our team is here to help!

Click here to learn more about our marketing and video solutions or fill out the form below to get started.