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    <title>Executive's Corner</title>
    <link>http://www.funeraldirectorslife.com</link>
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    <item>
      <title>Why Settle for "Good" When You Can Be GREAT?</title>
      <link>http://www.funeraldirectorslife.com/news/executives-corner/why-settle-for-good-when-you-can-be-great</link>
      <description>"Whenever an individual or a business decides that success has been attained, progress stops."&#xD;
 							-- Thomas Watson, founder of IBM&#xD;
&#xD;
In his book, "Good to Great: Why Some Companies Make the Leap...and Others Don't," author Jim Collins discusses the concept of how "good is the enemy of great."  It's so easy to settle for simply being "good."  Why not aspire for greatness?  How many times have you seen this occur and in how many different aspects of life?</description>
      <pubDate>Wed, 01 Sep 2010 19:11:13 GMT</pubDate>
      <guid>http://www.funeraldirectorslife.com/news/executives-corner/why-settle-for-good-when-you-can-be-great</guid>
      <dc:creator>Jeff Stewart</dc:creator>
      <dc:date>2010-09-01T19:11:13Z</dc:date>
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