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    <title>Executive's Corner</title>
    <link>http://www.funeraldirectorslife.com</link>
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    <item>
      <title>Five Sales Lessons from the Game of Baseball</title>
      <link>http://www.funeraldirectorslife.com/news/executives-corner/five-sales-lessons-from-the-game-of-baseball</link>
      <description>You can learn a lot about sales just by looking around and being observant to activities in life.  For example, I am a huge baseball fan and I coach little league. I spend a lot of time thinking about baseball strategy and how to play baseball better and how to have a better baseball team.  I also spend a lot of time thinking about sales and how we can do a better job of helping families who are interested in preplanning. It stands to reason that if it worked well for Hershey Co. to combine chocolate and peanut butter in order to create a "Reese's Peanut Butter Cup," it might work to combine two of my favorite pastimes as well.  So, here are my five sales lessons from the game of baseball.</description>
      <pubDate>Mon, 01 Feb 2010 14:33:42 GMT</pubDate>
      <guid>http://www.funeraldirectorslife.com/news/executives-corner/five-sales-lessons-from-the-game-of-baseball</guid>
      <dc:creator>Paul Lovelace</dc:creator>
      <dc:date>2010-02-01T14:33:42Z</dc:date>
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